Cookie Policy
Last Updated: 24 November 2025
This Cookie Policy explains how SilverFern Sports ("we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, SilverFern Sports) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
2. Why We Use Cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for analytics and other purposes.
3. Categories of Cookies Used
3.1. Strictly Necessary Cookies
These cookies are essential to provide you with services available through our Website and to use some of its features, such as access to secure areas (My Account, Bet Slip). Because these cookies are strictly necessary to deliver the Service, you cannot refuse them.
- Name:
SFS_SessionId| Purpose: Maintains your login session securely. - Name:
SFS_BetSlip| Purpose: Remembers your selections as you navigate between sports. - Name:
SFS_Consent| Purpose: Stores your cookie consent preferences.
3.2. Performance and Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
- Provider: Google Analytics | Purpose: Tracks page views, user journeys, and site errors.
3.3. Functionality Cookies
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like remembering your preferred odds format - Decimal/Fractional) may become unavailable.
3.4. Targeting Cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
4. Session vs. Persistent Cookies
- Session Cookies: These are temporary cookies that expire at the end of a browser session; that is, when you leave the site. Session cookies allow the website to recognize you as you navigate between pages during a single browser session.
- Persistent Cookies: In contrast to session cookies, persistent cookies are stored on your equipment between browsing sessions until expiry or deletion. They enable the site to "remember" you on your return.
5. How to Control Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager (if available) or by amending your browser controls.
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
6. Updates to This Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.